Start with a Social Media Strategy

When working with new clients, they often think you need to spend a substantial part of your day tweeting or posting on social sites. What you do need to do is start with a social media strategy.

 A Strategic Approach to Twitter

Three common questions are who do I follow, what type of content should I create, and how do I engage with people. In this post I’ll cover the WHO DO I FOLLOW question.

Searching for Probable Customers

Your goal is to connect with, or enhance your relationship with customers, so you should begin by following the customers you have now and build to follow potential customers. See who is talking about you already. Start following those people.

I happen to have a bottle of Aquafina water here on my desk, so while I’m not promoting the product, I will use it as an example. Here’s how to search in 4 steps.

Continue reading

Beyond Social Media – Fundamental Shift in Communication Continues

Social media created a major shift in the way we communicate, but this isn’t the end of the story, it’s only the beginning. I’ve been researching virtual environments and virtual worlds for almost 4 years now, and was a little disappointed in the fact that applications like Facebook and Twitter exploded onto the scene shifting the focus away from what I think is an even more powerful tool for social interaction.

Right now, virtual environments are being used heavily in teaching and simulations, by universities & government, and enterprise is starting to get more comfortable with this through virtual events. Healthcare is adapting this technology for training as well.

But, what’s not happening (yet)  is a fuller understanding of how social interaction through virtual environments can facilitate traditional business models in sales and marketing.

I ran across this video yesterday, and while it’s promoting the use of virtual events, which I personally still find quite boring, it does speak to where I believe we’re going, an on demand 24/7 virtual way of doing business.

“Virtual environments can positively impact business transactions. In this video discussion, 6Connex CEO, Kevin Carbone, and CTO, Leon Papkoff, discuss how this emerging marketing channel improves information delivery and collapses the sales cycle through accelerated engagement and information exchange.”


Using Virtual Technology to Address Vertical… by DesignReactor

Gary Vaynerchuk: MSNBC talking social media & The Thank You Economy

I’m a big fan of Morning Joe on MSNBC. They have some of the most fabulous and incredibly smart people.  With all the hubbub going on in Wisconsin, I’ve been keeping a pretty close on politics… but this was a treat… Gary Vaynerchuk hawking his new book, “The Thank You Economy”. Now, I follow Gary on Twitter and we’re friends on Facebook, and even LinkedIn.. but as much as I love his writing, it’s always a pleasure to listen to him speak. So, to save you a little hunting, here’s an embed of the video from his interview.

Visit msnbc.com for breaking news, world news, and news about the economy

And if you haven’t read his book ” Crush It”  yet, I highly recommend it.  He’s really inspired me. In fact, you can pick up both books on Gary’s store at Amazon.