Inbound marketing is all about getting found. Somewhere, someone is searching for exactly the product or service you offer. Your challenge is positioning yourself to be easily found when they are searching. Over the next few days I’ll be discussing the key elements I recommend to clients, which are:
- Generate great content,
- Optimize that content for search engines,
- and, Use social media strategies to promote your content.
Part 1 – Generate (Awesome) Content
Great content is the foundation of any website. You know, you’ve heard it, “Content is King”. This is not a new idea. That term was first coined in the mid-1990’s by Sumner Redstone, owner and CEO of Viacom, Inc. In a 2004 interview with global research firm Accenture, he reiterated, “What drives our industry is content and creativity. Technology will not overcome these fundamentals. In fact, it’s these fundamentals that will allow us to adjust. We will adhere to the principle that content is king.” And, what he said then, still holds true, despite the changes in technologies or platforms we use today.
Hopefully, you’ve worked hard to make sure you have all you P’s & Q’s in order when it comes to presenting your business using your website. But is simply having a website enough these days? Emphatically, NO.
One of the quickest ways to increase your visibility is through blogging and giving your readers awesome content. Awesome spreads.
Where Do You Find Your Awesome?
Establish Yourself as an Expert – Blogs are great tools to help you establish yourself as an expert in a field or topic. Furthermore, blogging can help legitimize your expertise and expand your online presence and platform. Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.
How Often Should I Blog?
Some experts recommend that you need to blog daily to build a readership. But you don’t want to bore your readers with something you wrote, just to be posting. Hopefully, as an expert in your field, you can manage to have something interesting to share with your readers a few times a week. I’d much rather read someone’s blog a couple of times a week than be disappointed in a daily post, just because they felt obligated to post. Here’s Scott’s take on that …
In upcoming posts we’ll look at How to Optimize Your Content for SEO and Social media Strategies to spread your “Awesome”.
In closing, while a lot of people I run into think they need to have all their ducks in a row before they take the dive into into inbound marketing strategies, I say “Not true”. You need to commit and, like Nike says, “Just Do It“.