It’s available from the link above, and yep it’s free. You may use it, print it, and share it freely but please don’t change or re-sell it, that’s against the rules.
Steven Pressfield’s book “Do the Work“, (available free on Kindle until May 20th), is designed to coach you through a project from conception to finished product, seeing it from the point of view of resistance. Kicking aside procrastination, fear, self-doubt and self-sabotage, “Do the Work” will give you inspiration to stop dreaming and start doing. I got my copy a couple of weeks ago and quickly devoured it and put the ideas into practice.
The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, they’re trying to change the way books are built, sold and spread. Find out more about this amazing project here.
One of the biggest web analytics tools in the industry is IBM’s Coremetrics. Recently, I attended a webinar called “You Have Data, Now What?” The first speaker was Eric Peterson of Web Analytics Demystified fame.
If you haven’t seen the recent whitepaper “Dashboards Are Not A Strategy“, I highly suggest you do. You’ll have to register to receive a copy, but well worth the price of giving your email address.
The premise is that delivering snazzy reports to your boss or upper management is not the goal of web analytics. The goal is to be able to take that data collected, combine it with your understanding and knowledge of the business you’re in and leverage it to create value to the shareholders, the business and your customers.
In my experience, I’ve seen managers requiring dashboards to include in a PowerPoint or hang on an office wall. You spend oodles of hours, sometimes days, getting all the information gathered and formatted into beautiful charts and graphs. You analyze the data against the information it has given you, and then stand before a room full of peers and your boss, watching heads bounce up and down in implied agreement your recommendations. But then something else happens. Everyone gets up and goes back to their work at hand, only to return the next week, or the next month to do it all over again. Little or no action is taken against those metrics. You walked into that room excited, you walk out of that room disheartened.
It’s not their fault.. web analytics isn’t easy. It takes time and effort, but foremost it takes a strategy. There isn’t a software developed yet that can create a strategy for your company. You know your business, you know what you or your managers want to achieve, now you just need to communicate that and integrate it into the overall strategy for the business.
Social Media is a powerful tool for a number of reasons. Businesses always need to look at how they can create new opportunities, and connect with peers. One of the most powerful ways is by understanding and using LinkedIn. Just take a look at this chart and think about the possibilities of connecting with such a vibrant community of business professionals.
If you’re not sure using LinkedIn can benefit your business, or how to get started, watch this short clip.
So now we have a great Twitter story, a tactic for finding content (Technorati), a Video that will certainly go viral on Funny or Die(Harry/Sally not Billy & Jon.. sorry guys) and just to add to SEO, Stumble Upon was added in the copy.
Yes, I crammed a LOT of keywords into this post, and now I’m going to watch and see how many hits it gets based on those keywords. Meanwhile, enjoy the videos then check out the social media tools I’ve named. (Don’t you just love social media and blogging? I Digg it. )