Facebook has been announcing a lot of new changes this week. The latest is that SSL (Secured Socket Layer) will be required for Fan Pages effective October 1, 2011. According to Facebook:
As the web evolves, expectations around security change. For example, HTTPS — once a technology used primarily on banking and e-commerce sites — is now becoming the norm for any web app that stores user information. We feel that HTTPS is an essential option to protect the security of Facebook accounts, and since Apps on Facebook are an important part of the site, support for HTTPS in your app is critical to ensure user security.
So, what does this mean to you? If you’re creating fan pages for your Facebook page on your own domains, then you will need to purchase a secure certificate and get your site secured. It’s not a terribly costly option, running around $50 a year, depending on your provider.
If you’re already working with a marketing agency, and they are hosting your Fan Pages, make sure you touch base with them this week to verify they have their ducks in order.
Yesterday, Mark Zuckerberg unveiled the new Timeline for Facebook at the F8 Conference.
My Personal Profile
While a lot of people were focused on the new Ticker feature and complaining about the changes they were seeing, I decided to jump in and give it a try. Here’s how my personal timeline is shaping up.
My first thought was “boy will my family love this! It’s like scrapbooking on steroids.”
I’d have to guess that this option will also get rolled out to business pages in the near future and I personally think that will make for some really interesting changes for my customers. Talk about giving your business some personality!
Rather than rehash what others have already posted, I’ll just share some links for you to get more information:
How to Implement Facebook Timeline Now
And for those who want to get started before it’s open to the public, here’s a great explanation of how to do that.
Today’s big news the announcement that Google+ is open to the general public. Google+ invites were in big demand when the service first launched sometime in June, and the service quickly attracted 20 million visitors in its first month. I’ve been “sort of using” the service since the end of June, and have accumulated 230 additions to my Circles. But, I have to admit, I don’t use it half as much as I use Twitter and Facebook. In fact, I still have 150 invitations left. What I’ve seen so far is just a duplication of posts that I read elsewhere. But, I’m not ready to give up on it quite yet. I kind of have a feeling Google knows what it’s doing with this one. *wink* (Yes, I bought in to Wave and never really used it much)
What is interesting to me is that the doors to the public flung open just days before Facebook’s f8 conference. (Sept. 22nd in San Francisco). Note to self: need to move to Frisco, a lot of cool stuff going on out there. Are we ready for a new social media war?
Webmonkey.com laid out some of the new features Google+ is launching, including mobile support for the Google+ video chat feature known as “Hangouts.” Yet over on WebProNews, they look to have declared Google+ dead.
It will be interesting to see how the general public responds. The one thing I know is that if there is a social media war, the public stands to benefit greatly as the leaders start rolling out even more features to compete. Let the war begin!
Social media created a major shift in the way we communicate, but this isn’t the end of the story, it’s only the beginning. I’ve been researching virtual environments and virtual worlds for almost 4 years now, and was a little disappointed in the fact that applications like Facebook and Twitter exploded onto the scene shifting the focus away from what I think is an even more powerful tool for social interaction.
Right now, virtual environments are being used heavily in teaching and simulations, by universities & government, and enterprise is starting to get more comfortable with this through virtual events. Healthcare is adapting this technology for training as well.
But, what’s not happening (yet) is a fuller understanding of how social interaction through virtual environments can facilitate traditional business models in sales and marketing.
I ran across this video yesterday, and while it’s promoting the use of virtual events, which I personally still find quite boring, it does speak to where I believe we’re going, an on demand 24/7 virtual way of doing business.
“Virtual environments can positively impact business transactions. In this video discussion, 6Connex CEO, Kevin Carbone, and CTO, Leon Papkoff, discuss how this emerging marketing channel improves information delivery and collapses the sales cycle through accelerated engagement and information exchange.”