One of the reasons for using Twitter might be to promote your business. But it should be inviting not invasive. I recommend that you limit direct advertisement tweets to 10-15%. People are using Twitter to communicate, gather information and interact with others. Spamming your followers with ads about you business can drive your customers away.
Creating Twitter Content Worth Sharing
Creating valuable content needs to be at the top of your priority list. But where do you get the content? I suggest you begin with setting up “Google Alerts” to provide a steady stream of fresh ideas. For instance, let’s say you run a Yoga business. Create a Google Alert to receive news or blog posts about yoga. You can then share this information with your followers.
Even better… take that article, write a thought piece about the subject, and then post it to your own blog, usually referencing the article you read, and then tweet about your post. It’s extremely valuable to not only curate but also create your own voice in the community.
Getting Attention With Your Tweets
Make sure that you follow some sort of consistency in posting to Twitter. You should be posting at least once a day and as often as you have something worthwhile or interesting to share. I advise my clients to tweet at least 3 times a day, so they hit various time zones. You don’t always have to use the original title of the article either. After you’ve read it, put your own spin on it. Create a catchy title.
10 Ways to Create Valuable Content
Valuable is the keyword here, and creating content should be thoughtful. Below is just a short list of ideas for creating content, posting it on your site, and then sharing it via social media channels.
1. Video tutorial shared on your YouTube or Vimeo channel
2. Slide presentations shared on Slideshare
3. Booklist – your favs recommended with a brief review
4. Success stories with your customers – video testimonials included
6. Podcast – reach out to experts in your industry and have a discussion
8. eBooks or Whitepapers
10. Tools You Use – share your favorites
I recommend creating a content calendar, mapping out the next 3-6 months, and make sure you have a plan in place for promoting your content when it’s done.