When working with new clients, they often think you need to spend a substantial part of your day tweeting or posting on social sites. What you do need to do is start with a social media strategy.
A Strategic Approach to Twitter
Three common questions are who do I follow, what type of content should I create, and how do I engage with people. In this post I’ll cover the WHO DO I FOLLOW question.
Searching for Probable Customers
Your goal is to connect with, or enhance your relationship with customers, so you should begin by following the customers you have now and build to follow potential customers. See who is talking about you already. Start following those people.
I happen to have a bottle of Aquafina water here on my desk, so while I’m not promoting the product, I will use it as an example. Here’s how to search in 4 steps.