One of the reasons for using Twitter might be to promote your business. But it should be inviting not invasive. I recommend that you limit direct advertisement tweets to 10-15%. People are using Twitter to communicate, gather information and interact with others. Spamming your followers with ads about you business can drive your customers away. Continue reading
I don’t have enough fingers and toes to count the number of times I’ve heard business people say “What’s the point of Twitter?” Usually I’ll hear that followed up with things like “why do I care what you had to eat or when you took a shower“. Right then and there, I know I’m probably talking to someone who has done absolutely no research on their own and is more than likely repeating some silly response they heard from someone else.
I love Twitter. I think it has wonderful potential for connecting like-minded individuals. And, I honestly believe that it can help your business, regardless of size. But Twitter isn’t easy. On the contrary, it requires skill and dedication, coupled with a strategy for implementing it into your mix of communication tools.
Recently, I sat down with a new client who thought they would like to explore Twitter but they didn’t know where to begin. I’d like to share some of the tips and tricks I showed them to help get them started.
The world mourns the loss of a visionary. There are so many of us that have stories to share of how Apple changed our lives. Here’s mine.
My father introduced me to Apple products back in the mid-70’s. He knew this was something remarkable and wanted us to be a part of it. Computers were pretty expensive back then, for a middle class working family. In fact, the Apple I went on sale in July 1976 and was market-priced at $666.66 (Steve Jobs sense of humor?). That’s about $2,572 in 2011 dollars.
When Apple went public Dad said we needed to buy shares. At $29.00 per share, the best I could do was 10 shares. Dad said to hang on to them, they would increase in value.
In 1986 we got a new computer. This time the Apple II GS. For it’s day, it totally rocked.
Unfortunately, this would be the last Apple computer I owned for a long time. The times were changing, Apple wasn’t really developing the business applications like Microsoft was. And in those days, business was my focus.
Still that is when computers changed my life forever, and it was all because of Steve Jobs, Apple, and my dad of course. A visionary in his own right.
Yesterday, Mark Zuckerberg unveiled the new Timeline for Facebook at the F8 Conference.
While a lot of people were focused on the new Ticker feature and complaining about the changes they were seeing, I decided to jump in and give it a try. Here’s how my personal timeline is shaping up.
My first thought was “boy will my family love this! It’s like scrapbooking on steroids.”
I’d have to guess that this option will also get rolled out to business pages in the near future and I personally think that will make for some really interesting changes for my customers. Talk about giving your business some personality!
Rather than rehash what others have already posted, I’ll just share some links for you to get more information:
How to Implement Facebook Timeline Now
And for those who want to get started before it’s open to the public, here’s a great explanation of how to do that.
As the changes continue to unravel, now is the perfect time to rethink your social media strategy. There’s an opportunity here, you just need to know how to take advantage of it.